Do you have my permission? Really..
The recently introduced NZ spam legislation has been and gone and with it we have seen a flood of ?"re-opt in?" emails (which I am still getting). Surely, now is a good time for marketers to sit back...
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It's all about relationships
This Christmas you?’re sure to be doing something special for your customers to say thanks or perhaps something to prospects to say please. Whether it?’s inviting them to an event, sending them a gift...
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Pushing your Christmas promotions
How are you communicating your Christmas promotions this year? I?’m not going to talk Web 2.0 here; I?’m taking you back to basics. Here?’s a check list of what you should consider with any promotions...
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Pulling back for full benefit
I spoke yesterday about communicating (or pushing) your Christmas promos online, once you get your message out you need to turn that interest into a sale by pulling the customers/prospects back to you....
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Price competition at its best
The other day I talked about the promo email I received from Qantas with the special domestic deals they have on. Since then, I’ve seen banners all over the place – they’re really giving it a push....
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Need help managing all of those Gmail accounts?
After miraculously acquiring a total of 4 Gmail accounts, one for online dating, another for professional purposes and the other 2 for private reasons that shall remain only known to you, you’ve lost...
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Does technology control my life?
In an industry like ours technological know how and early adoption is a must. But the result of this can sometimes be a technology overload. I have often cracked the joke about my boss (not too smart...
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